Christian Smith
Art Director / Graphic Design / Web Design / Management
Based in San Diego, California
Voice: 619-764-8072 • Email • LinkedIn
A creative design professional with a unique skill set that spans multiple disciplines for a diverse range of clients.
Summary
• Extensive experience in results driven, innovative graphic design and art direction for web, email and print and high volume production management.
• UI/UX Development. New technology development and integration.
• Social media campaigns. Art direction and demographic targeting.
• Packaging: Design, regulatory FDA.
• Directing and managing of designers, production artists and developers.
• Photography: Brand photography, photoshoot/styling and retouching.
• Art direction and company wide rebranding initiatives across consumer packaging, marking/sales tools and websites.
• A proven skill set in the graphic design of marketing solutions and rebranding for a diverse range of industries and clients such as Mental Health Systems, Directed Electronics, Virgin, ConocoPhillips, Lee Jeans, Easton Sports, Invitrogen and The San Diego Zoo.
Technology Skills
Extensive experience on both PC and Mac Platforms
Adobe CC: InDesign • Photoshop • Illustrator • Dreamweaver • Muse • Flash • Acrobat Professional • Bridge
Affinity: Designer • Publisher • Photo
Web/CMS: HTML • CSS • WordPress • Infinite WordPress (Admin Panel) • Drupal • Bootstrap • InVision
Social Media Advertising: Facebook Ads • Twitter Ads • LinkedIn Campaigns • Dlvr.it (Social Media Automation)
Google: Google Web Designer • Google Ads (Certified) • AdSense • Analytics • Console • DFP • Docs/Sheets
Front • Miro • Quark Xpress • Corel Draw 4 • Prezi • Microsoft Power Point (Advanced Certification) • Microsoft Excel • Microsoft Word
Constant Contact • SharpSpring • Clients & Profits • Retrospect Archival Software • DAM/Digital Asset Management
Professional Experience
JobElephant Recruitment Advertising Agency - Art Director
2016 to Present • San Diego, CA
• 113 e-commerce websites / job boards converted to WordPress platform, UI/UX updates and daily management.
• New technology / web development and integration.
• Managed 30 Social Media Advertising Recruitment campaigns per month for USA and Canadian markets.
• UI/UX development of company self service customer portal.
• Development of new websites for external clients.
• Hiring and management of web developers.
• Creation and daily management of 220 social media pages connected to the above websites with auto posting/automation.
• Daily art direction and production of advertising media for 700+ clients per year.
• Company rebranding, new website design.
• Creation of sales presentations and demos/decks that drove advertising from 200,000 ads per year to 400,000 ads per year. 3M to 6M clicks.
Exagen Diagnostics - Graphic Designer (Contract)
2016 to 2016 • San Diego, CA
• Packaging design for new clinical diagnostic tools for autoimmune Connective Tissue Disease (CTD) in the U.S. market.
• Graphic design of supporting sales/marketing materials and instructions in compliance with FDA regulations.
ACON Laboratories - Creative Services Manager
2014 to 2016 • San Diego, CA
• Refreshed the company branding and graphic design for 10 product launches across consumer packaged goods and medical devices,
clinical chemistry product packaging, and supporting sales/marketing materials in compliance with FDA and CE regulations.
• Art direction and design of the new U.S Glucometer website and the wider International company website. (www.aconlabs.com) with a team of 6 marketers. Also coded the U.S. Glucometer website.
• Branded and art directed new product lines for the veterinary market. Applied the new branding consistently to new packaging, tradeshow materials and the new website.
• The new branding and website launch helped reposition an OEM/B2B company for the U.S. consumer retail market.
• Managed contract and freelance graphic designers both on and offsite.
• Implemented new project tracking system to provide feedback on project deadlines and volume.
Mental Health Systems - Graphic/Multi-Media Designer
2008 – 2014 • San Diego, CA
• Successfully rebranded a behavioral health care company with 1000 employees across print, email and web in 9 months.
• Graphic design and marketing collateral support for more than 90 health care programs for California’s largest non-profit provider of progressive mental health, criminal justice and substance abuse treatment programs for the government.
• Website updates and page creation using Drupal. HTML email marketing.
• Graphic design and ordering of large format tradeshow and conference materials.
• Managed several print vendors and trade show and promotional product vendors Invoicing and billing.
Directed Electronics - Senior Graphic Designer
2008 – 2009 • San Diego, CA
• Designed point of purchase materials, catalogs and brochures for the largest manufacturer of automotive security systems.
• Designed packaging, trade show banners and marketing collateral for Sirius Satellite Radio accessories.
• Coordinated product and model photoshoots.
• Maintained strong relationships with several vendors and project coordination with engineers and marketers.
LPL Financial - Graphic Designer (Contract)
2008 – 2008 • San Diego, CA
• Rebranded brochures, ads, trade show booths and collateral for the largest investment advisory company in the U.S.
• Coordinated projects with writers, project managers, production managers and art directors.
• Collaborated with product management team to assess needs and develop production schedules for projects.
Interactivate Advertising Agency - Print Graphic Designer
2006 – 2008 • San Diego, CA, USA
• Designed the brochures, ads and point of purchase materials for a client opening 16 new housing communities in 3 months.
• Created environmental site signage/billboards and direct mail that increased traffic to websites and sales locations.
• Created and maintained branding style guides for William Lyon Homes.
• Managed IT vendors in the set up of digital archival system using Retrospect Archival Software.
Bulldog Drummond Advertising Agency - Production Manager
2000 – 2006 • San Diego, CA, USA
• Managed workflow for two production artists and interns.
• Consistently managed high volume of workflow: The graphic design of a new ad campaign across point of purchase materials and 50 print ads per month for Virgin.
• Managed design and production for two extensive catalogs per year for Easton Sports.
• Designed marketing materials and sell sheets for ConocoPhillips and their umbrella of brands.
Education
Anglia Ruskin University - B.A. Honors Graphic Arts
Graduated Summa Cum Laude
Cambridge, Cambridgeshire, U.K.
Bachelor Of Arts (B.A. Honors) Graphic Arts, Graduated: First (Top Honors) Major - Graphic Design, Minor - Illustration
Web Site Design Examples
113 WordPress job boards - Example: